I wondered what a brand connectting to the five senses would look like, so I did it.
Vision
~See with more than your eyes
Magicians make a living based on the ability to distract our eyes.
A magician understands the trick before it’s completed; while, the viewer focuses on trying to figure it out in the moment.
When you live in the moment it’s easy to get distracted from the end game.
Imagine possibility, and don’t let the magic of life distract you.
Scent
~So you can always smell when something's fishy
Scent is a powerful thing. It affects what you eat, where you go, and even how you feel.
Some animals rely heavily on their sense of smell for survival. People can use their sense of smell for food, investigating things, or even for knowing places to avoid.
Think about all the people who could smell what the rock was cooking.
Listen
~So you never get an earful
Hearing and listening is the only difference between noise and sound, but hearing is a reflex.
Rachel didn't listen to her mom about not answering her phone in the car, but she heard Sam say "Hey!" right before the crash. Now Rachel struggles to hear anything but noise due to her tinnitus.
If you don’t listen the noise can overwhelm you, and drown out all the pertinent information.
Tune out the noise.
Taste
~Enjoy the finer things
Taste is personal. What you like says something about you, so why not indulge? Drink your favorite drinks. Eat your favorite foods.
There’s a world full of things that you’ll love, and no one can discover your favorites for you.
Treat yourself to life, and discover new favorites.
Embrace
~Feel with more than your hands
Feeling is so much more than a physical act. It's a sensation in every sense of the word.
Feeling the texture of a heart doesn't mean you feel love, and walking into a room doesn't mean you can read it.
What if a hug was just two people touching? Don’t trek through life.
Open your mind, body, and soul to its embrace.